A comprehensive HVAC advertising strategy is a critical part to growing your business and generating leads.
When it comes to growing your HVAC business you need a strategy and that strategy should be simple. Too many business owners complicate their HVAC marketing strategy by hiring 4 different consultants, running radio ads, print ads, postcards, phone calls and driving themselves absolutely crazy with little to show for it in sales.
Marketing without measuring is the most painful thing to to as a business owner. It’s like throwing money away in the trash!
Question: So what can you do to generate more HVAC leads this summer?
Answer: Develop a strategy.
Your strategy should have very straightforward goals of attracting website visitors, qualifying them on your website, enticing them to call or email you, and schedule consultations and quotations for them with the expectation to close them!
More simply put your website should: Attract. Convert. Close.
Now a comprehensive HVAC marketing strategy should include a responsive website that plays well with search engine optimization, utilizes unique content and even uses paid advertising to generate fast and targeted leads.
If you need a few tips about how to grow your HVAC business, here’s a few tips, tools and tricks to help.
Today’s Focus: SEO
One of the huge things we have seen work for HVAC companies is SEO or Search Engine Optimization.
SEO is the process of optimizing your website to be friendly to both potential customers and the search engines like Google, Yahoo & Bing to get you more website clicks and leads.
A solid SEO strategy helps to push your website to the top of search engine results when people search for things like “NYC AC Repair” or “Heating Service In Miami, FL.”
This is important because most shoppers only scroll to page 2 at BEST in a Google search. This means that:
If you are on page 2 or greater on Google searches your website is not being found.
So how do we help?
Well, we help you with SEO strategy to get your webpages ranking for specific keywords and help your phone ring more often.
Take advantage of our free consultation session today, it’s literally zero hassle and will leave you saying, “Wow, I wish I called those guys earlier.”